🔑 Keyword Wrapper
Add match type brackets ([exact], "phrase", broad) to a list of keywords in one click.
Free PPC toolkit for Google Ads & Bing Ads
Six focused tools that format, clean, and combine your keyword lists. No login, no upload, runs entirely in your browser.
PPC tools
🧹 PPC Keyword Cleaner
Strip special characters, deduplicate, sort, and normalise a keyword list.
🚫 Negative Keyword Wrapper
Prefix keywords with - for exact / phrase / broad negatives in bulk.
🔄 BMM to Phrase Match
Convert Google's deprecated broad-match-modifier syntax to standard phrase match.
➕ Keyword Combiner
Multiply three word lists (services × locations × modifiers) into long-tail keyword combinations.
Guides
🚫 How to build negative keyword lists
Where to source candidates, common categories, and how to organise reusable lists that apply across campaigns.
📋 How to format keywords for Google Ads Editor
The CSV format Google Ads Editor accepts, the match type spelling that trips people up, and a step by step using our CSV Generator.
📚 Broad vs Phrase vs Exact match
What each Google Ads keyword match type actually does in 2026, how AI Max fits in, and when to use each.
🎯 Performance Max search themes
What search themes do in PMax, how they relate to AI Max, where to source them, and how to bulk-generate them.
🔄 DSA to AI Max migration
What changes when Dynamic Search Ads upgrade to AI Max in February 2027, what stays the same, and a step-by-step migration workflow.
🔍 How to review your search terms report
Where the report lives, what to look for on every review, and how to turn findings into negative keywords or exact-match promotions.