BMM to Phrase Match Converter
Paste legacy BMM keyword lists and convert them to phrase match for modern Google Ads campaigns.
FAQ
Broad Match Modifier (BMM) was a Google Ads match type where you added a + before words you wanted to require (e.g., +red +shoes). It was a middle ground between broad match and phrase match, letting you control which terms must appear in the search query.
Google deprecated BMM in July 2021 as part of a broader simplification of match types. Modern broad match uses machine learning to deliver relevant traffic without manual modifiers, making BMM redundant. Google recommends using phrase match as the closest equivalent for controlling which terms must appear.
No. BMM no longer exists as a match type in Google Ads. Existing BMM keywords still serve but cannot be created or edited. Migrate your BMM keyword lists to phrase match using this converter, then add them to your campaigns as phrase match keywords.