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Keyword Wrapper

If you bulk upload keyword lists to Google Ads or Microsoft Advertising (we all know it's Bing really) then this tool is for you. Just paste your keyword list into the text box below and then select your match types. At the click of a button you'll be able to copy your list with the match types automatically added.

Processed in your browser, not uploaded.
Keywords

Enter one keyword per line. Blank lines are ignored.

Output

FAQ

Does this send my keywords anywhere?

No. The wrapper runs in your browser. Your keywords are not uploaded to any server.

What does each match type do?

Exact match ([keyword]) triggers ads only for that precise query or close variants. Phrase match ("keyword") allows additional words before or after your keyword. Broad match (keyword) lets Google's matching decide relevance.

What is BMM and is it still supported?

BMM (Broad Match Modifier, like +keyword) was deprecated in 2021. Google now treats those keywords as phrase match. They still serve but cannot be created or edited.

How do I use negative match types?

Tick Exact Negative, Phrase Negative, or Broad Negative to prefix each keyword with a hyphen and the matching syntax (e.g. -[keyword], -"phrase", -negative).

Related guides

Broad vs phrase vs exact match guide How to format keywords for Google Ads Editor
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